Lexus dealer website redesign

One of four designs created for Lexus dealer websites. Each design included four color options so the dealers would have a broad choice for the look of their website. The goal of the designs was to convey the Lexus experience by expressing luxury, energy, sophistication and movement. Elegant yet rich, the designs reduced the amount of white space from the previous designs without adding clutter or nonessentials. Color is warm; inspired from vehicle photography.

My role:

• Design